Making Use of Arabic Translators to Exceed the Needs of the World’s Most Demanding Clients
Betty Crocker’s International Cookbook
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Many companies have switched to international activity in order to be successful and expand its business. None of them have succeeded with the use of specific language translators and this is going to be the purpose of this presentation. G&B, which is going to presented first in this article, is a distributor of specialty gases and related hardware, medical and industrial gases, and one of the largest U.S. companies in this sector. Among the other activities of the company can be noted the distribution of refrigerants and ammonia products, of process chemicals and safety products and the production of nitrous oxide, liquid dioxide and dry ice. The company was established in 1992 and ten years later after a series of acquisitions it turned into one of the nation’s major distribution networks providing employment to more than 10,000 people at an average of 1,000 locations including, distribution centers, local branches, gas laboratories and production facilities. Expanding the company and spreading its activity to foreign markets was an important step taken in 2007 by the company’s founder and CEO, Michael Bronson. Thus he signed a contract with the Japanese Nikoroshi Gas, and the documentation was translated by the Japanese Translator, Hiroko Jameson. Nowadays, G&B is a fully developed company which has done a lot in adding new services and products to its distribution network, and it has added to its traditional offering of welding supplies and equipment and gases new distribution chanels.
AvantAir is the name of the second company to be discussed in this article. It has resulted from a lot of hard work and comprises several independent companies. Offering low-cost internal flights and luxurious business class flights to international destinations, the company has a long-lasting partnership with countries of the Middle East region. The company offers business class flights to destinations like United Arab Emirates, Kuwait, Qatar and Saudi Arabia, and on board of the airplane there is always an Arabic Translator, whose role is to introduce the Arabic traditions and culture to the passengers. The constant introduction of innovations is one of the keys to success and the company has been doing it since its foundation in order to make the travel more convenient. Some of the innovations are Wi-Fi service, which every passenger can use and the ticketless travel, which the company was one of the first to introduce. Besides, it is well known for its safety, as there have been very few accidents with aircraft flying for this company.
Offering stainless, flat-rolled carbon and electrical steels that exceed the expectations of the world’s most demanding customers in the appliance, manufacturing, automotive and construction markets, the third company that is going to be presented in this article is called Saberal. Coated and stainless steels and automotive carbon for automotive exhaust system spare parts is what Saberal produces and is a leading manufacturer of. Moreover, the stainless steels that the company produces is used in applications such as industrial equipment, chemical equipment, food processing equipment and home appliances. Moreover, the company is one of the few manufacturers of energy efficient electrical steels for power generation, power and distribution transformers, lighting systems and electric motors. Saberal works in close cooperation with customers to develop innovative products and applications, and with foreign companies in order to analyze the current market situations and satisfy the customer demands. In order to communicate successfully with their Portuguese counterparts, Saberal’s managers, whose European partner is the Portuguese Novo Aço, have hired a regular Portuguese Translator to accompany them on their visits.








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