How Images Might Help Increase Visitors To Your Website

Sunday, July 25th, 2010 at 4:04 pm

There are two ways to use images to build site traffic – the right way and the wrong way. Here are some more details around both!

The Wrong Way To Use Images For Visitors
You could, if you wish and are still following search engine optimisation techniques that went out years ago, stuff the ALT attribute of the images on your site with keywords that you want the search engines to send your more visitors for.

Whilst this out dated method may still look good, it merely does not work any more and at worst, it could alert the search engines to your attempts to spam them and do you more harm than good.

The Correct Ways To Use Images For Visitors
There are 2 ways to use images correctly – the first through directly attracting visitors and the second through creating images that people will share. I’ll deal with the second first!

Creating images to share – this is lots harder to do and takes masses of effort and skill, but it involves creating images, cartoons and other graphics that really impress people and make them want to share what they have found. Probably it is a very funny and topical cartoon that a lot of people will like and you add a ‘send to a friend’ link so that traffic might quickly email others to tell them to call in. A good way to draw in traffic through social marketing, but very difficult to do!

Search engine visitors – the reason why search engines let’s say Google and Yahoo penalise ALT stuffing and wants everyone to use the ALT and TITLE attributes correctly is that using these correctly really does assist the search engine in its creation of the their images database. So, work with them, not against them.

To every image on your website include an ALT that does describe the image. “A picture of celebrity X shopping in Spar” might only get you some website visitors for people searching on that celebrity, if that is what the subject of the image is. But remember to work with the search engines! So do be certain that the description is accurate, but to the point.

There is also some belief that there is extra weight in putting a title under the photograph in bold, describing again the image. If this is picture is highly relevant to your site then you may get more site traffic. Although the image is off topic it should help improve your general traffic levels.

This method of driving new search engine visitors to your site through the image searches does not need to be that difficult. Especially with a blog, just remember to add the ALT field with every new image. The downside is that perhaps the traffic are not always relevant to what your website is offering, but choose your images and descriptions carefully and a percentage will be relevant and may even return lots of times over.

So, that is the correct way and the incorrect way to use images to build web site traffic. Either create a masterpiece or use the ALT field correctly and work with the search engines.

If you want to know more about finding website visitors, call over to our website to learn more about free website promotion. There you will find load more ideas or you can read more of our website promotion serviceswebsite promotion services if you prefer.

Written by Keith Lunt

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