SEO Marketing, Your Visual Blueprint for Effective Internet Marketing

Friday, September 3rd, 2010 at 2:20 pm

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Inbound Web Traffic: use the SEO techniques of search engines and found your target group

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Inbound Web Traffic: Using SEO Techniques To Get Found By Search Engines & Your Target Audience

Why is keyword research so important to an SEO marketing campaign? Keyword research is important because, this is where your visitors will be coming from. Pick about 50 search phrases. Now look at the volume. How much traffic can you get to your website for each term? What kind of competition do you have? Take the 50 keyword phrases and develop some content on your website.

Here are some SEO training tips I’ve learned. I use a pay-per-click campaign to test all of my keywords. I come up with a list of which ones where clicked on a lot and which ones were not. I needle down a return on investment. The keywords that produced a lot of links I’ll work with. Buy now my keyword list is down to 25 words.

Now I’m going to work with the keywords that will make me money. I don’t bother trying to work in the other keywords into my plan, I just let them go.

I work with the longer tailed keywords first and write content around them. Ranking for the longer tailed keywords are easier because you don’t have that much competition. Now I’ll work my way up my list. My activities now consist of building links, writing articles and social bookmarking.

By this time I’m already ranking for the longer tailed keywords. Now I’ll work on the words that are left on my list. They are usually more competitive. My job is easy ranking for the longer tailed keywords and if I do this job correctly the others won’t be that much of a problem either.

Now I’ll repeat this process until I have about 300 keyword phrases. I’ll put more content up on my website. I prefer working harder on my off page optimization than my on page optimization. When I write articles for testing, I put great content in. People that come to your website want to be wowed by the content that is up. It’s at this time that I’ll look to sell someone else’s product.

The articles you write on your website don’t have to be long. I like to keep them short, but I packed them with tons of content. When people come to your website you want them to have a good feeling about it to where it entices them to come back. Put up a mailing list to collect the names and email address of the people that stop by your site. Put up a good offer to motivate them to sign up. Ask the visitor to do things and track to see how many people follow your commands. This is the time that I’ll put in someone else’s product and I’ll ask the person for the sale. I can’t tell you how important it is to work hard to get a good mailing list. Doing this along with good keyword research will help you out in your SEO marketing plan.

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